Nagoonberry

This world. This place. This life.


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Omnipresence and social media

connectionsEmerging from my reading this week is this: in a social media world, power depends on being everywhere, and being in each place well.

That’s a daunting thought.

What it means for individuals is that if we have a message to share, we have to learn multiple platforms, never resting, never believing that we’ve mastered enough social media tools. It means developing insatiable curiosity and deep humility. A new-to-me blogger wrote this:

I suspect the unnerving truth is that the trade-off for the benefits of an unfathomably complex technological society is the disquieting reality that understanding is now beyond the reach of any intellectual, public or otherwise. (The Frailest Thing, February 16)

The picture is less grim on an organizational level. If we join together with others who share our values, and each of us learns continuously, our skills form a massive Venn diagram, overlapping here, stretching into new territory there.

But only if we work together.

I pour most of my thinking energy into Unitarian Universalism, which has a streak of individualism a mile wide and centuries deep. We have a newer commitment, to “the interdependent web of which we are a part.”

We want to share our message—our saving message. Much will depend on our learning to work together.

Photo by fla m, used under a Creative Commons Attribution license.